Meaningful Content Creation

How to stop overthinking the way you share your ideas with your audience


March 30th, 2023 9:00 Pacific Time

A 90-minute, free-to-attend live session led online by Guillaume Wiatr.

Videos and resources are available to purchase for $100 after the course.










As professionals, we consume information, ideas, and perspectives because… that’s just what we do to run our businesses. However, the breakthrough comes when we take the leap and become content creators ourselves.

The problem is: we’re experts. Yes, we’re experts at coming up with excuses for not doing it - "not enough time", “I am too boring…”, or “not enough return on my investment".

The truth is: we overthink content creation.

So, I designed this course to help you overcome those limiting thoughts and start sharing with ease your ideas online with your audience. Whether you're a business owner, marketer, or just someone with something to say, you'll learn how to create effective and engaging content that connects with your target audience. Let's get started!


What you will learn

  • The deep reasons for publishing frequent content
  • Why I took content so seriously while taking myself not so seriously
  • The benefits your should expect from meaningful content creation
  • How to make it authentic, relevant, joyful AND profitable
  • The key principles to make content creation easier and more meaningful
  • The “greenhouse” method for taking your ideas from guesses to successes

This Course Includes

  • 2 hours of video course
  • A great template
  • One Q&A Call
  • An autographed photo of me
  • A piece of my tie
  • My best ideas

“For me, this training was the kick-in-the-pants I needed to overcome all of the excuses I have been coming up with in my mind, and just do it. It gave me the permission to just start publishing those ideas and thoughts I have as a way of conversing with others, without worrying about perfection. Thank you!”

CEO, John Doe Corp


“Engaging and insightful content. Guillaume is a natural facilitator, and expert in this topic.”

CEO, John Doe Corp


“The program was very, very inspirational. The messages about being spontaneous, self-expressive and prolific rather than getting bogged-down into some "prescribed format" feel like a relief. And the mention of tools for note-talking were very timely for me.”

CEO, John Doe Corp