Exploring Your

Origin Story

Build A Purpose-driven Business From Roots to Fruits

USD $100


May 4th, 2023 9:00 Pacific Time

A 90-minute, free-to-attend live session led online by Guillaume Wiatr.

Videos and resources are available to purchase for $100 after the course.









Unlock the power of your professional journey by tapping into your entrepreneurial seed. Your origin story is the secret to connecting with your audience and inviting them to join your mission. Learn to reconnect with your purpose, share the passion at the root of your profession, and motivate clients to work with you so your business thrives.

Connect with purpose. Share your passion.

Do you find it tough to connect with others about your services?

Are you unsure about making your work sound interesting or showing what makes your approach unique?

As professionals, we sometimes struggle with telling the right story to build authentic relationships. We even share the wrong story. It’s easy to feel overwhelmed with facts and details as we tend to forget about the roots of our vocation.

Your origin story is the secret to connecting with your audience and inviting them to join your mission. When your audience hears your origin story, they see themselves in your path, going on your journey with you, and your services genuinely become the solution to their needs.

This course will guide you through discovering and articulating the defining moments that led you to your current profession or inspired your business. You'll learn how to gain clarity and confidence in your origin story, making it resonate so you connect with your audience, and align your services with your ideal client.

By explaining why you were originally motivated by your work, you'll demonstrate three key abilities: to face the truth, listen to your emotions, and find innovative solutions.

You will make your strategic narrative inspiring and seamlessly invite people to harvest the benefits of working with you.

Throughout the course, you'll learn to effectively communicate the passion driving your entrepreneurial journey and reconnect with your initial enthusiasm.

We'll also explore the importance of vulnerability in sharing your story, embracing authenticity, and encouraging collaboration. "Exploring Your Origin Story" is not only a powerful communication asset for business growth but also a process of self-discovery.

By articulating your excitement and the purpose of your work, you'll motivate others to work with you. 

Join us on this rewarding journey to unlock the full potential of your origin story, allowing your purpose-driven business to grow, branch out and flourish.

What you will learn

  • What is an origin story
  • The five functions of your origin story
  • The elements of your origin story
  • How to identify and explore your defining moments
  • Where your origin story fits in your business
  • Tips for delving into the roots of your business

This course includes

  • 2 hours of video content
  • Examples of compelling origin stories
  • 5 exercises to help you frame it
  • Bonus videos

“For me, this training was the kick-in-the-pants I needed to overcome all of the excuses I have been coming up with in my mind, and just do it. It gave me the permission to just start publishing those ideas and thoughts I have as a way of conversing with others, without worrying about perfection. Thank you!”

CEO, John Doe Corp


“Engaging and insightful content. Guillaume is a natural facilitator, and expert in this topic.”

CEO, John Doe Corp


“The program was very, very inspirational. The messages about being spontaneous, self-expressive and prolific rather than getting bogged-down into some "prescribed format" feel like a relief. And the mention of tools for note-talking were very timely for me.”

CEO, John Doe Corp